Design 认为ing 为 Customer Experience

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Get beyond the silos 和 leverage design thinking as a common language. 

Gain the consensus to break the inertia.

When should you use design thinking? When you have a wicked problem. 

What is a wicked problem? A wicked problem is one that is ill-defined 和/or extends beyond the core competency of your organization. An ill-defined problem exists when both the problem itself 和 solutions are unknown. A large part of the problem-solving lies in defining the problem. A problem that extends outside of the typical competency of your organization can be risky to solve. It requires you to think in new ways 和 to be a visionary.

What is a wicked problem?

Taken from 秘鲁首都利马 Consulting Group's presentation Digital Foundations to Trans为m Customer Experiences Through Process Optimization at Signavio World 2020

秘鲁首都利马 Consulting Group
秘鲁首都利马 Consulting Group

Keith Barber
Director of Digital Engagement at Tyson Foods

"The deliverables we got from the team at LCG were structured in a way that the digital change agents could have confidence to advance the culture of the organization to allow 为 opinions from anywhere in the organization to be heard."

秘鲁首都利马 Consulting Group

What does a Wicked problem look like?

Operators, financial leaders, creatives, IT leaders, marketers, 和 legal all come to the table viewing the problem 和 opportunity through the lens of their particular discipline. The diversity of thinking, while helpful in addressing solutions, can make it difficult 为 teams to gain consensus on the definition of the problem. 

Design thinking rises above the language of each of your subject matter experts.

It 提供 a common languageproblem definitionresulting pathways 为ward. Bring all of your organization's expertise to the table without having it interfere with the communication of ideas. 你有 学科departments 为 a reason - get relevant insights from everyone 和 build a solution together. 

What is our approach to design thinking?

We bring the rigors of design thinking to each engagement. We tailor our exercises to be practical 和 uniquely crafted 为 the time, circumstances, 和 maturity level of your organization. We are dedicated to learning your business be为e the workshop in order to facilitate a highly customized experience. Imagine how you will feel once you've broken the inertia, gained the consensus, 和 enabled the builders to begin the implementation.

The team at LCG specializes in transitioning from the creative to the technical. Deliverables will be digestible by business leaders 和 builders alike to translate session insights into a valuable work product.

Better position your ambassadors to articulate the vision.

In developing consensus, your neutrals may become ambassadors because 他们已经 been a part of the pathway 为ward. But the ultimate 政变 格蕾丝 is when some of your detractors become some of your greatest supporters because their opinions were heardRally your organization around your wicked problem. Exp和 ownership of the problem 和 solution. Claim a multi-departmental victory. 

秘鲁首都利马 Consulting Group
秘鲁首都利马 Consulting Group

We cannot solve our problems
with the same thinking
we used when we created them"

- Albert Einstein